Indonesia Software Localization and Translation, neurolinguistic, Neuroparenting

Helista, niqab, and literacy

Meet Helista, a 11 year old fat, chubby, cute girl with flary hair. When she was 9, two years ago, it was easy for anyone who lived in the same place with her, found her walking on her way home from school, holding some snacks on her hands. One hand holding a cup of sweet, colorful, unclear ingredients of a drink and the other hand holding fried tofu ball in a clear plastic bag. She bought different snacks every day.
At noon, often she was found sitting in a terrace of a neighbor rather than playing catch-and-run local game with her friends. That is a general picture of her physic and a bit of her casuals.

Living in a quite rural village, Sekebalingbing, doesn’t make her look like the other children who are very shy when talking to people other than their friends. First time I met her, she was different compared to the average kids in the village. She was talk-active with good structure of speech and clear enough articulation of Indonesian, can counter anyone whom she talked to no matter how old they are, respected people older than her, and caring to youngers. These good attitudes can be seen from her interactions and the way she paid attention to people around her. She served sincerely anyone whom she talked to in a friendly, communicative way. And the special thing was that she often paid attention to the behavior and gestures of each person in the class.

Unlike Saturday class with middle teens, Sunday morning class is more vary in students of elementary to senior high level. Unfortunately, the kind-hearted, sincere attention shown by Helista to her friends, especially the boys, turned negatively to her. The boys responded her badly. They showed no interest in the attention given by Helista. And sometimes the boys showing a disturbing feeling or sort of creepy body gesture, refusing her attention. However, such nice attitudes of her, thank goodness, stay on herself until now. She is seldom disappointed even she got bad attitudes from her friends.

This noon, around 3.30pm, I met her when I stood on the steps of the terrace. From far sight there was something unusual on her outfit. She was wearing a niqab (Indonesian: cadar). No matter how being covered she was, I can recognize her at that time because she was the only kid in the village, with unique physical natures. She also realizes that she has uncommon big posture for her age and she is never disappointed when people say that she is fat. This is another good attitude, positive mind of her own. She is so bubbly, except when she gets cold or feeling unwell.

Curious with her new look, I ended my phone call earlier and asked her to come over me. Then I made a 2-minutes recorded interview with her. When I have finished it and went inside, I got a text from her saying that she doesn’t want me to publish the interview video in any social media. “I didn’t have her number, then how she knew mine?” I talked to myself. What Helista did is also positive because for a village child in 5 grade of elementary school like her, where mobile phone and Internet do not reach people broadly in this village, she already know how to find my number without asking it to me in person, so anyhow I think she is already know how to do searching online.

Since she asked me not to post the interview video showing her face, I respect her decision though I feel tickled in my heart for the reason she said. So this writing will not be posted with the said video as my earlier plan. Later you can found here why her decision is tickled though.

This noon is the first time for the girls of youth generation who live in kampong Sekebalingbing and take weekend course with me, wearing niqab together. Start from the youngest, Hilda, a 4 grade student of primary school, to Imas, a 11 grade student of senior high school. They walked together for as far as 3 km, went down from the hill to a place nearby the main road. They attended a public speech by a so-called trendy ustadz (Indonesian: ustad gaul). Wearing niqab, a garment of clothing that covers face except right part of eyes, actually isn’t something new in Cimenyan area.

In the village, there is a religion-based boarding school for women that start operating in around 2009. Visiting the school complex, just for sight-seeing, in 2011, I found the building and it’s environment were quite natural. The school was located in a deep valley where the water flow sourced from Cisanggarung river flowing through this location. The alley to the boarding school was planted fully with bamboos, creating a quiet, shady atmosphere. I also noticed that only students in that school who wearing niqab, no one else out of the boarding school.

Different situation found when in March 2015 I came back to this village for building a house with my husband. Along the main street of the sub-district of Cimenyan, I found pretty much women wearing niqab. Start from street sellers who selling newspaper to local dish, young women passing over the street by motorcycles, to common housewives who didn’t have any activity for living.
Now, when entering the upper area of Pasirimpun Cimenyan we can see the view of women in niqab is quite frequent.

Talking about the outfit, the trend of niqab is successfully blown up by urban fashion designers which is widely welcomed by moslem women, young and old. I saw the trend of wearing niqab is not occurred only in several places but almost with one voice in this country, mostly in big cities like Jakarta, Bandung, Yogyakarta, Makasar and the main districts and sub-districts.

As we might know, religion based groups and communities, including local boarding schools that require students to wear niqab as their uniform, contribute a lot in promoting the wearing of niqab goes viral. And visual da’wah through social media that so massive featured with publicity stunts such as a heroic niqaber riding a horse or playing archery game, even to various glamour, luxury gowns of niqab are presented all the time in social media.

Many of girls and young women are impressed by the visual of the elegance of the outfits.
It is not surprised if the wearing of niqab is accepted widely by urban to rural women in this country as long as their place is reached by the Internet. The swift of information flow especially in visual is easily digested by any age and consciousness.

Moreover, regardless of how the wearers view niqab for their selves, niqab is considered by most of them as a quite protective clothing. And so when I asked to Helista, “what do you think of wearing niqab?”, she said, “I just follow my senior friends saying that there is an order in our religion to not showing our face to non-mahram.” And when I asked if she already asked about it to her religion teacher she said, “No, I haven’t asked yet, I just informed by friends and saw posts in social media.”

Helista and her friends are so adaptable to any change. And it is reasonable when niqab is perceived emotionally by them as their clothing. There is subjectively no ideological elements on how the said girls or those women are moved to start wearing niqab. Wearing the niqab underconciously and emotionally, is just showing of disloyal and unstable wearers as reflected in my student answer when she was asked whether she also wears it at her school, while playing or swimming.

Something in the surface is easily flown by the flow, and something too extreme will soon or later floating up to the surface. Wearables as tool, should give the most reasonable function to the wearers without ignoring the comfort value. Eventually, no one can intervene into anyone decision of wearing certain cloth or not.

For me it is not about positive or negative value when someone decided to wearing niqab in one occasion and putting it off in other occasion, as long as they are still in respectable wears according to local norms. What I concern instead is that most women with low income are commonly working hard for their family. This is contrast to the generation that is too much concern to beauty in surface.

Disadvantaged women from old generation who as old as our grandma or great grandma never complain about their skin exposed to sun. They didn’t wear niqab nor any veils on their head but they worked hard outdoor. However, I must associate objectively the wearing of niqab to the world current climates. Not sure how the climate in the future as the impact of global warming, but if the temperatures getting extreme from time to time, then the instinct of human to wear something more protective is a natural law.

In this case, I see the wearing of niqab by old women in this village is realistic because they do the activities more outside the house. Their version of niqab, however, differs to the version of excessive clothing wore by middle to upper class women. The niqab the village women wore is with pants instead of gown.

Back to Helista pre-story. It was nearly no delay since my family moved to the village in December 2015, because in the first months 2016, children from the village and nearby areas asked me to teach them. There was a funny story that became a background of how the children requested to learn in our home.

One day a mother and her little son stopped by to our house. I said to her that his son looks different from the other children. Then she talked about her son’s supernatural traits and abilities at length. In short, she has a kind of indigo kid. Two weeks later, she came back bringing out all her children for a special purpose. She asked me to teach one of them, her indigo son.

“What should I teach to that boy?”, I said to myself. At first, of course, I refused her request. But then she urged me. Living in a village is unlike in the city that so individualistic. So, before I got work, I spent my time and started teaching that boy at early morning.
Most of the naïve village women didn’t know that I am tied up to professional tasks relating to my living, that I am a working woman and have schedules.

I knew she wanted me to specialize her son as reflected in what she said. As time goes by, I don’t know what was happened when this apparently buzzed the other mothers. A few weeks later, there were 5 women bringing out their children to my house. They requested the same thing.

Since the learning activity was became a buzz, I decided to limit the numbers of children can learn here. My co-worker, Artian, who handle English to Malay transcreation, since then came earlier in the morning. She worked as voluntary teacher for preschool children.

In the third quarter, I decided to pause one class because we get the primary to high senior level students more and more. So, in the first quarter 2017, I offered my other co-workers but no one accepted the offer, except Rachmy Kusumawaty. Then she also worked as voluntary teacher. She tackled English class for students in another nearby village, Cisanggarung.

For travelers who love visiting or urban people who experienced living in rural areas, I am sure, they will falling in love with the village children. That is also what happened to my co-workers above. How can we not loving them, especially when the children showing their enthusiast to know everything and obey to learn.

Their way of thinking is plain and simple, they answer things with their own imagination, and often asking things unexpectedly. Their kindness is also sincere. Even if the children are super naughty, they have something more specific potency hidden within their selves. In general, all children are special.

The request for learning English was started when about more than 20 children came to house and expressed their interest in reading books in our library. The idea itself came from their initiatives. I thought it was because they didn’t get any English lesson in their schools. So for me, English is just a media of learning as I ever told in Learn an Unwavering Mental Health from Children. And my concern on how important the language skills, in general definition, for parents as they are the one party who are responsible for their own children education, First, Don’t Forget Your Mother Tongue, is by putting literacy as a learning agenda for the children.

I have expectation that the children will understand about how to read correctly in order to comprehend what they read. The activities run smoothly and the children showing their thirst for knowledge. Children classic stories and tales in English were shared in the form of hardcopies, storytelling, and by watching the audiobooks in Youtube.

On another occasion, realizing that the children rarely go out the village, in the first year, sometimes I went with the teens class to bookstores. And to let the children know the other world out of their casuals, we also ever watched a movie together in a theatre, although it was held in small batches.

In August 2017, the Odesa Indonesia Foundation featuring Botram, an automobile group, facilitated the children to join their outdoor picnic program. Since then, as the initiative of Faiz Manshur, the chief of the foundation, the children get more books supplies. Over 90 En to Id (vv) dictionaries were donated to the children in Cisanggarung and Sekebalingbing areas by Botram through Mrs. Andini Putri.

The children also granted with best quality imported books and dictionaries from Prof. Arief Anshory Yusuf and his wife Mrs. Arraya through Mr. Budhiana Kartawidjaya, the chairman of the foundation. And lately, the children books collection is more rich thanks to the donation from many donators, especially from a book publisher company, Mizan as well as from individual, such as Mr. Gangsar Sukrisno, through Mr. Ahmad Baiquni and Mrs. Yuliani Liputo.

English classic stories and tales are just a first door to introduce the children to the next doors. As long as we are still alive, the children and us are still having time to keep learning. Children have opportunities as much as the literatures spread all over the world. And I have expectation that they will also go through a door that will push their interest in learning other literatures in classic Javanese, Arabic, Hebrew, Chinese, etc.

Finally, our effort is only to direct and coach the children without coercion to a condition so that they are able to love reading, the true definition of reading, not only text, but also universe as a whole.*** (Siti Nur Aryani April 10 2018)

Sent from Mail for Windows 10


Are you still worrying about a language to extinct?

“What are the benefits of using too much foreign language?” is just a light expression I heard from some localists, even it is voiced by educators. Worrying about a language to become extinct just because of using foreign languages more frequent, I think, is unreasonable. The extinction of a language as occurred in many parts of the world is not caused by the comparative uses of one language to another language by the natives.

Language is learnt to gain knowledge. Knowledge that is communicated in writing will perpetuate the message contained thereof. This is the basic philosophy of language usage. As a linguist, I admitted that language is always changing. Mostly to any population that is touched massively by global economic transactions and interactions through technology. In last 15 years, we can see how Indonesian changed revolutionary both in oral and writing form. Not just Indonesian, but also more than 50 languages in continues growing countries. The pipes of information and communication that is unlocked by the internet and social media contributing significantly to the revolution.

For a learner-linguist, studying language(s) won’t ever stop. The more we found the door exposing a knowledge through language(s) the more we are passionated to find and hope to get the next door opened with further knowledge. Working professionally as linguist is also demanding us to learn multi disciplines extensively and deeply, including the root of legal construction that help us finding the fundamentals of all valid actions related to our topics.

In learning legal aspect, we can’t ignore the values embraced by the actors. And when the majority of population is moslem, for example, we are demanded to learn the obliged values embraced by them. For Indonesian linguists, I recommend the following intellectuals and thinkers that we can refer to: Dr. KH. Jalaluddin Rakhmat, M.Sc., a communication expert, thinker and moslem intellectual, Remy Sylado, a catholic multitalented, culturalist and linguist who mastering 12 languages including Arabic, Hebrew, Chinese, Dutch and more, and Ulil Abshar Abdalla a moslem intellectual that currently organizing a series webinar on Ibn Rushd’s The Distinguished Jurist’s Primer (Bidayat al-Mujtahid).
The figures are a few of intellectuals that we can refer to for the relevant aspects regard with linguistic, legal and religions.*** Siti Nur Aryani 03.18.18 6.02am


First, Don’t Forget Your Mother Tongue

Language as an insignificant lesson still become a stigma in this country. From elementary level to university students, most of them give less attention to it. They less prioritize language as the tool of learning. This thought is wired unconsciously within their brain because the mainstream system does not support it for decades. Who are they within the system? They are parents and schools. Schools, in a wider entity is meant here as the education system.

Is language education significant?

Now try asking your nextdoor neighbor children with their local tongue. We can see it is hard now expecting answer in the same language asked. If we are an urban resident, we can have answers in Indolish (Indonesian English). The Indonesia language spoken is mixed and matched with popular English words and phrases. And if you are living in a rural area or village, even in a less reachable area like Cimenyan, the children will answer you in Indonesian, their national language. They are often found stutter in speaking their mother tongue, Sundanese. This local language seems losing its native interest. Should this predisposition become our concern?

Over the past several decades, not just bilingual, even being multilingual is a unique gift experienced by most of Indonesian. It was common to meet people having ability to speak more than two regional languages. Our friends speak Sundanese, Balinese, Melayu and Acehnese at once, while the distance from where each language comes is as far as its region. Geographically, the distance from one region to another may approximately equal to the distance between Spain and Britain. Another uniqueness is that since majority of Indonesia population are living in local culture based Islam, they are also able to read and write Arabic, at least for a limited purpose related to ritual subjects. Such rich multi languages ability may lead to a perception that Indonesian should be literally good in the way of thinking and communication, right? But lately, our children of nation seem too busy in racial and religious issues driven by political and power interests as if we didn’t get basic logics in our language lesson.

Global Connection Landed

The leveraged social life and the emerge of global schools, international standard managed private schools, and community schools help contribute positively to give different education choices for urban advantaged families. Children mingle socially with friends from different nations. Even when they come from passive to disabled English-speaking parents, soon or later the children will be able to communicate adaptively in English with their friends and teachers. The euphoria of speaking English as a second language oftentimes viewed as a kind of cool, modern lifestyle. This creating a mass sudden-shock behavior to parents so eventually they drop their mother tongue and no longer apply it as their first or primary language in family internal communication. While we know that foreign language is meant as a tool for a wider communication and helping us gaining knowledge widely and in depth. Children do not know about the euphoria. Parents know and experience it.

For bilingual parents, means parents with another language active, for example English, such communication problem is solved. But parents with adrift language ability in sudden-shock behavior group, will just creating a stutter communication to their children. A firm, settled language(s) speaking or sign language ability by parents is a basis for a good communication to their children.

Mr. and Mrs. Aep from a disadvantaged family in Cimenyan taken here as a sample case. As parent, their mother tongue is Sundanese and they both are really passive in Indonesian. They let their children speak in Indonesian only because their subconscious mind thinks that speaking in mother tongue will be viewed as old-fashioned. What happen now to their children is that they have a frozen communication not just with parents but also friends and neighbor. Different to advantaged urban families, like many other disadvantaged families, the golden age (0 to 9 yo) was not passed through well by the children. In that time, the child brain should be ideally having opportunity to accept minimum 6 new words (spoken or sign language) every day from age 0 to 3. They should accept informally learning about basic confirmation from age 3 to 7, and so on. There is also lack emotion building formed through the intimacy of mother tongue. Mother tongue has significant role in forming cognitive ability to children at early stage. How can a child be introduced to their mind, experience, and sense natural ability if one of the parents who are responsible in giving education intensively to their children does not have proper ability neither speaking (in the meaning of normal or deaf) in their mother tongue? Gesture, mimic and body expression must be supported with such language because it will create ideas and imagination to children mind.

Mother tongue is the ultimate language to build and preserve civilization. It holds and expresses richly language of mind, sense, experience and imagination. Relying on Google initiatives that continues struggling to preserve the endangered languages around the world, including Balinese, Javanese and Sundanese, would not works well. Native speakers must struggle harder to not letting each regional language as mother tongue lost from this nation. Keeping the mother tongue alive is not just for the language itself. It is for recovering the real education for our children. Our Javanese, Sundanese, Balinese, Bataknese, Acehnese kids and youth generation for example, will used to speak again using direction and navigation language skills that mostly applied in their mother tongue for their daily activities. Imagine there are two boys talking like this when playing with their toy. The Javanese says, “Mas’e ngelakoake drone ngidul-wetan-ngalor, aku ngulon-ngalor-ngidul”. The Sundanese says, “Aa apungkeun drone ngidul-ngetan-ngalor, abdi apungkeun ngulon-ngalor-ngidul”. In Indonesian as national language it says, “Kakak terbangkan dronenya ke Selatan-Timur-Utara, saya terbangkan ke Barat-Utara-Selatan” (the translation in English is “Brother, fly the drone to South-East-North, I fly it to West-North-South”). Mother language with words, numbers, direction and navigation vocabularies contains the essence of imagination.

Last but not least, mother tongue gives big impact to the internalization of values introduced by religious lesson. Mother tongues like Sundanese, Javanese, Minangnese and Melayu are actually having many versions from the very traditional to the modern ones. These mother languages have vocabularies far richer than the national language, Indonesian. As we know such languages, especially the old version of Sundanese and Javanese are also used decades to centuries ago (depends on the religion) as transliteration language in holy books of Hinduism, Buddhism, Christianity and Islam. This fact gives us a clear depict that we can learn from history on how language education that intensively introduced by any religion in past had contributed to the way of communication, collaboration and critical thinking. *Siti Nur Aryani










Software Technology and Entrepreneurship

Learn an Unwavering Mental Health from Children

Feeling happy consciously may bring about gratitude in our life. Gratitude that practiced consistently as we believe, is a ground to deal with all our problems. The emotion of such feeling reminds us frequently of the merit of our parents, teachers, elders and all beloved relatives who no longer live within this world. Their existence in past however might had inherited genetically or spiritually memories of how we live today, otherwise thanks to the continued prayers granted during their lifetime, we finally arrived at a point of current mental well-being.

Live within current millennial age requires us to living in mindfulness.
A family are sitting dinner together but each hands are grasping their individual mobile gadget. Each mind traveling to different places out of where their body is currently exist and relates to. The father might so busy imagining what to post in his social media account. Some trending public issues such as religious or political campaign apparently become a high magnet to think about rather than to communicate heart-to-heart with the family member at the moment. Likewise the mother, not enough having arrived home tiredly from work, she got complaint about their kids who nonstop playing games. The kids in turn are blamed for never being focus on lessons they learnt.

This is happened to us. We always ask our children to concentrate while learning. We also demand them to focus on lessons. But we may forget, when we taught them how to concentrate? Have we been their role model on how to focus on problem dealing?

As the growing of technology like Internet of Things (IoT), our way of life for a last decade changed differently. Technology as a tool will always change, and it keeps helpful. Therefore our life circle: family, working, social and education life, will always change too. But the one that should not change as our foundation of life is relationships. The present of technology in our life should not shift our building of relationship, even just “a space of a keyboard”.

Relationship within our family life somehow will become a reflection of how good our relationship within our working, social and education life. It is time for us to reinvent the imagination of how our working, social and education life. Millennials at workplace are having different characteristics which may not compared with how the prior generation work. Having authentic awareness like being supportive and love to encourage each other as a united body, is a significant mental health required to achieve a healthy company.

Education Life

Guarding our children in living their life within global connected age must be started since their early education (0-13 yo). Academic competition is not the main purpose of education. Let children having their own unique competencies. Each competency has its own significant post in society. We agree life is more complex than just a competition. The main purpose of education is that our children can deal with their life problems. To deal with problems in their real life, children must be equipped with a foundation of life, which is mental health. Good relationship to themselves, between them and the educator and their friends is one of a mental health outcome. Both children and educator will pursuit any lessons easier when their mental are health.

To be mindful, educator and children need to know themselves. Parents as children’s role model together with the educator or facilitator at school need to introduce the children with a self-regulator within themselves. Self-regulator is a unit series of three fundamental building structures consist of mind, heart and emotion. By knowing how their self-regulator works, and help them practicing it continuously in daily basis, children are expected to be able to manage and control their mind, heart and emotion. The outcome, they should be able to control and free their mind from any distractions while learning, able to manage their self emotion, and having good relationship with friends by supporting instead of judging each other, for example. A continued, controlled mind, heart, and emotion creates an unwavering healthy mental. Children will having good relationship with themselves. We, as parent and educator will learn much more the true mental health from the children to reflect in our working and social life. An emphatic child, for example, will automatically has good relation with their friends and nature. This way is expected creating an emotional intelligence to the children that in turn creates their social intelligence. (To be continued)* Siti Nur Aryani

[This note was written after giving a meditation session to the English club students in Potahouzz 17th September 2017]



Indonesia Software Localization and Translation

Emma and Company Social Responsibility

People in the past believe that knowledge is everything. At every level of society, knowledge has its unique role to determine whether someone is worth to recognize by community as to be known or deserving to have a higher social status or not.

Emma, a novel by Jane Austen, published in 1815, capturing a reality of women social status in England. Although someone has lower social status just because of poor in economy, they are possible to reach a higher status through a specific marriage by using their intellectual and skills. Jane Fairfax, is represented in the story as a poor woman yet smart in writing, playing piano, dancing and communication. Thus, with her knowledge and skills, she was encouraged by her friend, Emma, to marry a gentleman instead of marrying an ordinary farmer. While Emma, who is told in the story, as a rich, high-class woman and having much money with her skills in painting and playing piano, is told as a woman who at earlier preferred not marrying anyone.

Information to intellectual

Nowadays, knowledge is no longer limited to get, mostly for people in big cities. Internet can make everyone’s head full of information by instant. With new knowledge made of information, people will be triggered to compare and make any changes for their life. At certain level, people will be moved to make improvement in their activities for a better life. We can get anything from Internet. Free language course, online high education lecture, marketing tools, how to farm, personal development, how to make a startup, how to play music instruments, and other unlimited resources.

But such never exhausted information source in today 25 years old of World Wide Web or 45 years of Internet, where human have been uncovered for having huge information, are never experienced by most people in a region in West Bandung, named Cimenyan.

Cimenyan, is a district in Bandung, West Java, Indonesia, where the headquarter of Portalkata Indonesia (Potahouzz) is currently located. The land where the SOHO (small office home office) building stand, was firstly found by accident by two of the company founders. The land is surrounded relative closely by two mountains, Palasari and Manglayang. And luckily, the east side of the building facing East proportionally so every day we are served with different sunrise views. There is a spring water in a rice field in the south side of the building. In summer like this August, the area of the land is never exhausted of water flow.

Realizing that we stand in a very fertile soil, we never want to hurt the land. We always want to let the land free. Just let the plants live there. Let the worms, frogs, toads, snakes, dragonflies and microorganism live in the soil. To preserve the ecosystem, we grow some plants of vegetables and fruits. Such eco-friendly environment surrounding the SOHO, creating a specific comfort place that ideal for media content and translation services company like us. A fresh air, quite place. At late noon to night, animals start making their beautiful, relaxing sounds. Isn’t it ideal for such writing and research activities?

Each of the company top managerial member is or former professional who brushed up years in best companies abroad and the capital city. The author itself also ever worked and lived in big city, Jakarta for long years. But that is not a big deal whether we live in a crowded, full of pollutant city or a green land. Everything is a process if it is not a choice. A happy or unhappy working should not be measured by any dimension, should it? We can say time and place as a hardware that is relative and dynamic by nature, and our mind of intellect we may call it as the software. Both aspects, shall work in harmony giving us meaning if our inner intellect which is called as the firmware, a hundred percent working to provide the true meaning.

The beautiful, happy nature of the area, on the other side is contrary with the people live there. Most people in the area do not have access to education. Most adult to youth got education to elementary or junior high level only. Girls are averagely getting married while their age are 14 or while they are in first grade of junior high school. There are only two to three schools that need to access about 4 to 7 km long on foot. There is no public transportation and poor farmers do not have private transportation for their children go to school.

Starting with many children that always reading books in our mini library plus the said reality did not take long consideration for us to make a small effort. Within our working activity, in early morning for 2 hours in three days and on Sunday, we perform an informal free universal based school for 20 to 25 children. English as intermediate language is only a medium to attract students with something new. The ideal goal of the education itself is for building character with skills targeted on drawing, mapping, writing and farming through a fun and happy schooling method. This August is right the second year of the schooling performed. We believe that this culture based approach of education will bring local wisdom and bright future for our children.*** Siti Nur Aryani

Figure 1. Potahouzz Junior High Level Students


Software Technology and Entrepreneurship

Tren Software: Pemain Besar Masih Dominan, Open Source Makin Populer

Produk hardware dan infrastruktur jaringan yang akhir-akhir ini berkembang pesat sangat memengaruhi perkembangan bisnis software. Ini bisa kita lihat pada perkembangan industri software di berbagai lini: mulai dari software untuk server aplikasi; manajemen konten berbasis Web; manajemen database; manajemen sistem dan jaringan; manajemen penyimpanan data; keamanan; intelijen bisnis; analisis bisnis; hingga software pendukung sistem operasional.

Di lingkungan perusahaan, ambil contoh aplikasi software server diterapkan untuk memperoleh efisiensi komunikasi pada jaringan internal sekaligus sebagai media business to business (B2B) eksternal. Untuk sementara dominasi masih tetap dipegang IBM, yang produknya beredar di pasar mencapai 26,3%; sedangkan sisanya sebesar 73,7% dinikmati bersama-sama oleh NEC, Borland, Micromedia, Fujitsu, Sybase, dan lain-lain. Produk ini sampai sekarang masih punya peluang di pasar, sebab dinamika pasar hardware juga terus berkembang. Perusahaan riset WinterGreen Research Inc. memprediksi pasar software server aplikasi akan mengalami peningkatan dari angka US$ 1,8 miliar di tahun 2002 menjadi US$ 2,9 miliar sebelum tahun 2008.

Prediksi ini cukup realistis mengingat banyak perusahaan semakin punya pilihan beragam produk. Di Indonesia, aplikasi Enterprise Resources Planning masih menjadi tren di kalangan korporat. Oracle, SAP, BAAN, dan PeopleSoft merupakan nama-nama yang dominan. Akan tetapi, di level perusahaan yang lebih kecil – yang jumlahnya sangat besar – justru yang mendominasi adalah vendor yang lebih kecil seperti Accurate dan Zahir. Sisi lain yang perlu kita perhatikan adalah kehadiran platform pengembangan aplikasi teknologi informasi (TI) berbasis open source, atau aplikasi yang sumber kodenya terbuka.

Hal ini berdampak bagi perkembangan teknologi perangkat komunikasi dan informasi yang sifatnya personal, semisal handset ponsel, PDA phone, tablet PC, dan laptop. Ada kemungkinan, platform dan teknologi yang bakal banyak diadopsi adalah aplikasi “turunan” Java karena berciri cross-platform. Produk software dari Sun Microsystem yang lebih dulu sudah membuka kode sumber (source code) Java lebih memiliki peluang di pasar, mengingat produk ini sudah dikenal andal oleh banyak orang dibanding produk vendor lain, misalnya dari Microsoft.

Di lingkungan korporat, sistem operasional server seperti Linux dan Unix nampaknya masih akan bertahan mendominasi pasar platform open source. Setahun yang lalu Linux mampu mencapai angka 20% untuk volume penyebaran di pasar dunia. Sebagaimana Sun Microsystem, SAP juga tak mau ketinggalan dalam mengembangkan open source. Perusahaan ini, misalnya, beberapa kali mengeluarkan produk Netweaver dalam beberapa versi yang bertujuan memfungsikan dan menyelaraskan berbagai platform berbeda untuk mendukung proses bisnis tertentu.

Sejalan dengan perkembangan bisnis software tersebut, kini muncul pula tren baru berupa akuisisi yang dilakukan oleh vendor besar terhadap software house yang lebih kecil. Langkah akuisisi ini tentu bukanlah fenomena aneh, melainkan hanya gejala biasa dari proses evolusi dalam dunia bisnis. Artinya, selalu ada kemungkinan perusahaan kecil untuk terdampar, sama halnya selalu terbuka kemungkinan bagi perusahaan besar untuk tidak beruntung. Semua tergantung pada situasi pasar dan kejelian strategi bermain di era pasar global. Proses evolutif dalam akuisisi ini tampaknya juga berlaku dalam aplikasi personal semacam blog: Wiki, MySpace, Skype, dan semacamnya. Maksudnya, selama aplikasi itu menguntungkan bagi pelaku bisnis, maka tidak menutup kemungkinan akan diambil alih oleh perusahaan besar.

Doktrin “di mana ada keuntungan, di situ kapital bermain” kemungkinan bakal berlangsung. Lantas, vendor besar mana yang kemungkinan memicu peran penting dalam tren ke depan? Saya memperkirakan Microsoft masih akan dominan untuk skala global. Namun sejalan dengan perkembangan open source yang semakin berperan di beberapa negara, rasanya dominasi Microsoft akan sedikit berkurang beberapa tahun mendatang.

Boleh dibilang, tahun 2007 merupakan tahun harapan bagi kalangan komunitas pengguna software lokal berbasis open source. Diperkirakan peranti lunak open source tidak hanya bermain dan ngetren di level sistem operasional. Ada perkembangan positif. Misalnya, LIPI dan komunitas open source ini membuat software desktop turunan Linux Fedora Core 5. Adopsi aplikasi seperti Firefox untuk browsing di Internet dan aplikasi office-nya diperkirakan bakal meningkat di kalangan mahasiswa.

Sekarang, para pengguna personal pun lebih merasa nyaman dengan Linux. Tren lainnya, sejalan dengan pertumbuhan aplikasi berbasis Web, pasar software untuk solusi manajemen konten akan mengalami perkembangan pesat. Solusi ini tumbuh karena dipicu oleh kebutuhan pasar individu ataupun korporat dalam mengelola informasi secara elektronis untuk kemudian dipublikasi ke web. Software yang bakal menjadi tren di kalangan pengguna baik individual maupun bisnis adalah yang mendukung efisiensi kerja dan sekaligus bisa memenuhi tren gaya hidup.

Perkembangan teknologi perangkat komunikasi dan informasi yang memasuki era jaringan nirkabel generasi keempat (4G) juga menjadi penentu bahwa software yang mungkin akan digandrungi adalah yang mampu beradaptasi dan konvergen dengan Internet. Sesungguhnya, perusahaan dimudahkan dengan produk komplementer yang mendukung solusi ini seperti web tool, repositori dokumen perusahaan, dan server web.

Selain itu, bermunculannya produk dan layanan manajemen konten tampak mulai memperlihatkan pertumbuhannya. Perkembangan lain yang tidak boleh kita abaikan adalah munculnya beberapa perusahan dari Cina dan India yang bermain di pasar Indonesia. Mereka berspekulasi di antara para pemain lama seperti IBM, Oracle, Microsoft, dan lain-lain. Melihat peta di atas, nampak bahwa kompetisi pasar software sebenarnya tidak kalah menarik dibanding kompetisi pasar hardware.[]

Siti Nur Aryani, penulis adalah praktisi TI – Artikel pernah dimuat di Majalah SWA edisi Juli 2006

Digital & Business Management

Business and Technology Usage Awareness

Economy is the most fundamental activity in human’s life. Economies without “spouse” become virtual field only and nothing interesting. We can see obvious side in Indonesia agriculture world. Every village economy activity runs start from the old times.

Our agriculture without appropriate technology is only poverty phenomena. Perhaps too far we expect development in agriculture, moreover in maritime sector which is needed advance technology. That is still in our dream. Let we see the phenomena in business sector in big cities and their actors in technology involvement.

                In fact, technology has not become reliable enterprise fixing level. It happened in vary of urban enterprise sector. Technology in city business is still limited only in complementing work and information/communication   needs. Only a few kind of business depend on technology and the actors believe internet and telephone as a main pillar for their business.Thomas Malone argued that the development of inexpensive and anywhere information technology will decrease transaction costing terms of market, and reduce supporting to develop leadership hierarchies structure. Joanne Yates also argued that the development of internet is not only as a new communication technology but also as a pioneer newest organization and no hierarchies, that suitable with complexity and well informed-economic demand.

               However, opinions from Malone and Yates above only see success side in applying modern technology in their countries, United States, where there technology really entering in business world and even villages. Unlike in Indonesia, we have to see fact that we just know technology as a tool that we can consume, and it is not as business infrastructure. In fact, Indonesian could run business without technology. If we can buy technology still limited to complement our work even it is just accessories.

Political Campaign Style

We have not aware yet that technology is main field for a business project. National business world is conventional business world, traditional will enter adaptation area with advance technology. Therefore, it is impossible if supporting government national business sector only speaking political campaign or at least only giving incentive for entrepreneurs in applying technology.

Technology for society needs soul and fast understanding, smart and response as well as the technology development itself. Without this principal, people only become consumers from advance technology. That was indicated that middle class level prefer consume advance technology.

However, does the customer enjoy technology for enterprise development? Or is that just a life style? There are so many cases those executives who use technologies are not exactly able to use that facilities their own. Tragically, this is also happened in big companies where they consume advance technology but it could not increase their income.

Many cases indicated that technology expenses becoming burden. Another fact is when we see many government institutions really like spend technology especially computer and internet. Apparently, technology application in these fields has been improving productivity and citizen services.

Fact proved that government productivity from day to day will not increase. Only one or two local has achievement in productivity and service. That is not just because of technology applied, more than leadership style is enforced by local leader. Thus, technology then only becomes consumption which has bought and utilized it by customers. About productivity does not increase is beyond technology.


Without goal

To make technology is not as a tool only or even just ”to control” human’s life hence we realize the relationship between human and technology. Sugiharto (2002) believe that technology could not be seen as an entity separated from human life reality. According to him, technology could be “inside” human body (medical technology, food technology) besides telephone, facsimile, and computer or air conditioner.

Mutual relationship carries up complex reality. The bigger reality also must be seen like science, technology, and culture has mingled in entity integrated. From here objective condition recommends business actor in modern technology era must catch relationship essence. Without ability and clarity to see reality, business movement (whether company or leadership and initiative) will not reach goal.

This is the important we talk into business in globalization and technology rationally. First, business achievement not only need in understanding trading calculation conventionally, but also it must calculate opening market in hyper consumerism era. Second, technology will applied not only for communication and information but also as a main infrastructure to find potential market. Third, technology spending must be realized the ability of application and rational target. Tend of spending only for communication among staffs enough to use cheap cellular. Then we must think is to prepare response marketing to market environment that will be reached. Marketing here is not usual marketing, but also they have educated staffs in using technology and having ability to literate print or electronic mass media.

Fourth, technology especially The Internet and telephone now is a part of global communication. The weakness of Indonesian businessmen is they open market either in export or import. So many potential markets when we are not only mobilize in regional or national scope. Market has so wide potential consumer then technology can provide this tools in low prices. Why do we think still in the narrow perspective? []


Author: Siti Nur Aryani